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Transport for London

Advertising in taxis

Taxi Advertising using licensed taxis in London provides a unique and effective way for you to promote your products and services.

All advertising proposals must be approved by the Public Carriage Office (PCO) and any taxi found carrying unauthorised advertising is liable to be issued with a suspension notice.

Taxi passengers pay a premium rate for taxi journeys and expect to travel in safety, comfort and privacy. We want to make sure they are not subjected to intrusive or excessive advertising.

Full terms and conditions of advertising are detailed in our Guidelines for advertising on licensed London taxis (PDF 269KB)

Contact us

General enquiries

If you would like to know more about advertising in taxis, please contact the Advertising Approvals Manager:

Tel: 020 7126 1838
Email: pco_taxi.adverts@pco.org.uk

Technical issues

If your advertising requires changes to the taxi, such as adding a leaflet dispenser, you will need to get technical advice from the PCO Senior Vehicle Policy Manager:

Tel: 020 7126 1483
Email: alex.moffat@pco.org.uk
Post: PCO, 15 Penton Street, London, N1 9PU

Advertising designs

To receive a list of designs submitted for approval in the past three months, including the names of the companies that submitted them, email pco.research@pco.org.uk

 

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